Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)
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Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)
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Chicago White Sox rebrand fueled by hip-hop, as explained in Fitted in Black - South Side Sox
Little Village issue 321 - September 2023 by Little Village Magazine - Issuu
May/June 2023 by Suwanee Magazine - Issuu
Durham Magazine June/July 2023 by Triangle Media Partners - Issuu
Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports
Andrew Barber on X: Honored to have been a part of this documentary. The Chicago @whitesox had the greatest sports rebrand in history, which was fueled by Hip-Hop. 'Fitted In Black' premieres
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