White Sox 1990 rebrand instilled a sense of pride in fans
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White Sox Fans Raised Funds To Construct A Billboard Demanding
Uni Watch's Friday Flashback -- A look back at the throwbacks - ESPN
Standing Together: A's, White Sox Fans Unite Over Disdain for
25 years ago, White Sox rolled out MLB's first throwback uniforms
Articles by Matthew Ritchie's Profile, MLB Journalist
Baffoe: Let's Properly Nickname Guaranteed Rate Field - CBS Chicago
White Sox unveil details for Pride Night, June 23 - Windy City Times
This Week in SABR: September 29, 2023 – Society for American
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The White Sox of the 1990s: What happened? - South Side Sox
Thomas Bardenett
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Rebranding the Chicago White Sox, Vol. 5 - South Side Sox
This Week in SABR: September 29, 2023 – Society for American
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Rebranding the Chicago White Sox, Vol. 5 - South Side Sox
Thomas Bardenett
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