Cleveland Guardians logo change finally happens as MLB team rebrands

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Briggs: How do you rally Cleveland baseball fans around a polarizing rebrand? It's simple

Guardians name change timeline: How years of criticism finally led to Cleveland's baseball rebrand

Cleveland Guardians Logo Design Analysis Case Study by Insomniac Studios

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Cleveland Guardians Nickname Is Difficult for Some Fans - The New York Times

Protecting a brand at all costs: Why the change to the Cleveland Guardians is well past due - AMA Northeast Ohio